Originally published at Everyday Feminism.
This panel features large title lettering saying “scientific diet plan.” A middle-aged white man, wearing big glasses and what might be a white lab coat, leans in from the side of the panel, partly in front of the lettering, giving a “thumbs-up” sign and speaking directly to the viewer.
Dude: It’s science!
A fat, dark-skinned woman, with short hair and a lighting bolt tattoo, turns in surprise as the white Dude from Panel 1 suddenly addresses her.
Dude: Good news, fat person! I’ve scientifically proven that my new weight-loss diet works!
Close-up on the woman, who is speaking and looks skeptical.
Woman: Wait a sec, I’ve read a lot about this… Weight-loss diets are proven not to work in the long run for 95 percent of patients!
The dude, eagerly waves his arms as he explains.
Dude: That was true in the past, but my new diet has a scientific study! Now there’s no excuse for anyone to remain fat!
The woman has her arms folded as she talks to the dude.
Woman: I don’t think anyone needs to lose weight… But okay. How much weight did the people in your study lose?
Dude: An average of six pounds!
The woman is keeping calm but looking a bit angry.
Woman: Uh-huh… And for how long?
Dude: Subjects kept the weight off for almost one year.
Arms akimbo, the Woman leans forward, now looking quite angry. The man, oblivious, gazes into the air as he thinks about the answer to her question.
Woman: And then what?
Dude: Typically, they regained the weight… And half ended up weighing more than when they began.
The woman is now openly infuriated, yelling and waving her hands in the air. The man looks downward, cheerful and almost bashful.
Woman: Six pounds for a year, and then it comes back? Who could that benefit?
Final panel. The shot shows a table in a bookstore, stacked high with copies of a book called “The Science Diet,” with a picture on the cover of the doctor-looking dude from the previous eight panels. A sign next to the stacks of books proclaims “Bestseller!”